Dale Hefer

Dale Hefer started through-the-line advertising agency Chillibush from a suburban garage in 1998. The agency was ranked a top three South African agency by Finweek and the Financial Mail. Dale sold Chillibush in 2014 at which time it was billing more than R100m per year. During her time running the agency Dale was a finalist in the Ernst and Young Global Emerging Entrepreneur awards (she was runner up to Koos Bekker) as well as in South Africa’s Most Empowered Females in Government and Business Awards. Dale was Businesswoman of the Year in 2010. She is CEO of the Nedbank IMC and lives in Johannesburg with her two children.

Author's books

Hustling, Happiness and a Blow-Up Doll Named Percy

Hustling, Happiness, and a Blow-Up Doll Named Percy

Hustling, Happiness, and a Blow-Up Doll Named Percy tells loving personal stories from Dale’s life: from an award-winning marketing career culminating in becoming businesswoman of the year to her ongoing battle with alcohol, and provides key lessons and other essential tips.

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