Why do some individuals and businesses thrive despite impossible odds? What allows them to persevere when others quit? How can you develop the courage and conviction that define some of most remarkable success stories?

Vusi Thembekwayo and Michael Hinton challenge the conventional wisdom that life is about becoming the ‘top dog’ and argue that the greatest competitive advantage in business and in life is the willingness to think differently, embrace adversity and keep moving forward when all seems stacked against you. Drawing on stories of business disruptors, visionary entrepreneurs and purpose-driven organisations, Underdogs uncovers the mindset, habits and values that enable ordinary people to achieve extraordinary outcomes.

Through fascinating case studies – including those of Nando’s, Hyundai, Canva and Gift of the Givers – this book distils practical lessons on innovation, leadership and perseverance. Part inspiration, part playbook, these stories show that success is rarely the result of perfect circumstances but belongs to those who are determined to achieve more than the world expects of them. A powerful guide to unlocking the underdog within.