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A revolutionary framework to turn any leader into a strategist - by the bestselling author of Good Strategy/Bad Strategy
'The Crux shows why Rumelt is a global authority on strategy.' Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20
'Another triumph from the most insightful - and entertaining - commentator on strategy ' Sir John Kay, author of Obliquity
'The only book you'll need as a strategist' Dawn Farrell, president and CEO, TransAlta (2012-21)
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists?
In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling - from Elon Musk's decision-making to Netflix's journey - Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.
Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.
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Richard P. Rumelt is one of the world's most influential thinkers on strategy and management. McKinsey Quarterly described him as "strategy's strategist" and "a giant in the field of strategy". He is the author of Good Strategy/Bad Strategy: The Difference and Why It Matters," reviewed by the Financial Times as "the most interesting business book of 2011" and by Strategy + Business as "the year's best and most original addition to the strategy bookshelf." Dr. Rumelt received his doctoral degree from Harvard Business School and is the Harry and Elise Kunin Chair emeritus at the UCLA Anderson School of Management. |
| Category: | Business & Management |
| ISBN: | 9781788169509 |
| Publisher: | Profile Books |
| On sale: | May 2022 |
| Format: | Hardback |
| eBook ISBN |
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