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Hustling, Happiness, and a blow-up doll named Percy

Dale Hefer

A compelling, diverse, and often bizarre array of anecdotes that will help you navigate your business and personal lives in this most peculiar of worlds.

What do the knees of a deputy president, a blow-up doll and a model with big nipples have in common? They all taught the author valuable life lessons. Hustling, Happiness, and a Blow-Up Doll Named Percy tells moving personal stories from Dale Hefer’s life: from an award-winning marketing career culminating in becoming businesswoman of the year to her ongoing battle with alcohol, and provides key lessons and essential life and business tips. For example, why everyone needs a ‘Percy’ (a creative idea or simply the drive to do what one must to get things done). In addition to her own conclusions, Dale draws on the wisdom of her favourite philosophers – the Stoics, business partners, friends and, of course, her mum!

Using real-life experiences and humorous stories, Dale Hefer shows how to make some sense of this strange world and shares tips about how to navigate it so you, too, can find your own brand of happiness and learn sound business lessons along the way.


Dale started through-the-line advertising agency Chillibush from a suburban garage in 1998. The agency was ranked a top three South African agency by Finweek and the Financial Mail. Dale sold Chillibush in 2014 at which time it was billing more than R100m per year. During her time running the agency Dale was a finalist in the Ernst and Young Global Emerging Entrepreneur awards (she was runner up to Koos Bekker) as well as in South Africa’s Most Empowered Females in Government and Business Awards. Dale was Businesswoman of the Year in 2010. She is CEO of the Nedbank IMC and lives in Johannesburg with her two children.

Category:  Psychology & Self-help, Business
ISBN:  9781776190904
Publisher:  Jonathan Ball Publishers
On sale:  May 2021
List price:  R260 
Format:  Paperback
eBook ISBN  9781776190911 
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