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Blurb Your Enthusiasm: An A-Z of Literary Persuasion


Louise Willder


'The bookiest book about books you'll ever read - I loved it' Lucy Mangan

'Truly delightful...I couldn't have had more fun' Benjamin Dreyer

'Very funny, erudite and profound. A delight!' Nina Stibbe

This is the outside story of books.

From blurbs to titles, quotes to (checks jacket) cute animal designs - via author feuds, writing tricks, classic literature, bonkbusters, plot spoilers and publishing secrets - discover why it's good to judge a book by its cover. Maybe even this one...

Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs. She doesn’t follow people round bookshops, willing them to buy books she’s written the copy for. Really, she doesn’t. 

Category:  Social & Cultural History
ISBN:  9780861542178
Publisher:  ONEWorld Publications
On sale:  October 2022
Format:  Hardback
eBook ISBN 
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