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Primary Greatness


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Primary Greatness

Stephen R. Covey


ISBN 9781471157288

From Stephen R. Covey – the late, legendary author of The 7 Habits of Highly Effective People – a new set of rules for achieving a happy and fulfilling life of primary greatness.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to “lift the load of life” each day and sometimes it’s just too much. The idea of living a “great life” seems a distant dream.

Too often, however, we have the wrong idea of what a great life is. We think if only we had enough money, enough leisure, enough good looks or popularity, everything would be great. If that’s what makes for a great life, no wonder so many of us feel so weighed down by the demands of everyday living.
Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness – integrity, responsibility, and meaningful contribution – far outweighed the superficial rewards of secondary greatness – money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

Dr. Stephen R. Covey’s teachings are beloved and have inspired countless readers and leaders. Primary Greatness once again delivers classic Covey wisdom in a compact and digestible form. In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these twelve qualities and how they provide the leverage to make your daily life truly “great.” 

 

The Author

Stephen CoveyRecognized as one of Time magazine’s twenty-five most influential Americans, Stephen R. Covey (1932–2012) was an internationally respected leadership authority, family expert, teacher, organisational consultant, and author. His books have sold more than twenty-five million copies in thirty-eight languages, and The 7 Habits of Highly Effective People was named the #1 Most Influential Business Book of the Twentieth Century. After receiving an MBA from Harvard and a doctorate degree from Brigham Young University, he became the co-founder and vice chairman of Franklin Covey, a leading global training firm.


 

Extras

Reviews, News & Interviews:

When life weighs us down with problems and disappointments, we sometimes feel that we are not successful and it is difficult to move forward, let alone make progress toward reaching our goals. In this book, Stephen Covey provides us with 12 principles to live by that can help us have the character, courage and confidence to push past life’s difficulties to create our very best life. Muhammad Yunus, Nobel Peace Prize Winner, 2006

Primary Greatness teaches that what some may consider greatness – money, power, social prominence – is far less important than a life of honesty, love, and contribution. It is in fact, personal integrity that is the foundation for all success. In this powerful set of essays, Stephen Covey shows that you cannot deliver value without values.  Indra Nooyi, CEO, PepsiCo

Dr. Covey’s teachings have been instrumental in shaping both my personal and professional life. The 12 levers outlined in Primary Greatness outline a clear path for anyone to achieve success. This is a wonderful book filled with incredible nuggets and wisdom. Kevin Turner, COO, Microsoft