How to build an authoritative and authentic personal brand that will change your life.
Whether you are a solopreneur, expert or authority or an employee, what you are saying online has a huge impact.
Every professional niche is populated by its stars, those who have used digital, content creation, positioning and imaging to brand themselves and set themselves apart from their competition. Meanwhile, their competitors look at them with a mix of awe and envy. How, they wonder, has this person done this? How have they become so well known? Do they really know more than I do? And why is this person getting all the opportunities instead of me?
#StandOutOnline will show everyone from solopreneurs to mumpreneurs to executives, coaches and practitioners how to build a strong personal brand and become the visible expert and authority of their industry/niche. It will unravel how some are managing to stand out in their fields and reveal how you can do it too.
The book will feature some of the UK and America's most well-known individuals and ask them, 'How did you become so well known?' and, 'How did you shape your personal brand?' It will also explain how you can build your own personal brand using opinion, content, video and the internet.
#StandOutOnline will look at the highs and the lows, the tricks and the tips, the to-dos and not to-dos and the complicated interactions between expertise, reputation, authority, credibility, publicity, social media and the online tools of the modern world.
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